February 4-7, 2025, at AmericasMart Atlanta

ATLANTA, GA – January 10, 2025 – Atlanta Apparel jumpstarts the 2025 market season with a showcase of Spring/Summer 2025 styles, Children’s Autumn/Winter 2025 resources and a wealth of new market initiatives designed to enhance the at-market experience, February 4-7, 2025, at AmericasMart Atlanta.

“Atlanta Apparel is better than ever this February, connecting buyers and sellers to source the top trends," said Caron Stover, ANDMORESM senior vice president, apparel. “Using feedback from market attendees throughout the last year, we are introducing several new initiatives launching in February and lasting throughout the year, and a full slate of all the sourcing and inspirational resources attendees could want and need under one roof.”

Showroom and Temporary Exhibit Resources Expand for February

Atlanta Apparel will present over 3,000 brands across permanent showrooms and temporary exhibits this February, showcasing Spring/Summer 2025 styles across contemporary, young contemporary, accessories and shoe categories, and Autumn/Winter 2025 for children’s.

Six new permanent showrooms add to the market’s 475+ showroom resources: Arte D’Oro (fine jewelry); Atlanta Diamond District (fine jewelry); Black Diamond (fine jewelry); Olem Shoes (shoes); Shoe Frenzy (shoes) and Las Sureñas (contemporary).

Twenty-four fresh additions bring a range of styles and unique offerings to Atlanta Apparel’s nearly 300 temporary exhibits across contemporary, young contemporary, accessories and shoe categories. New contemporary brands include: A & She; Disclosed; Margittes; Mascella; Sacred Ceremony and Universal Standard. In the young contemporary category, new exhibitors include: Dusty Rose; EAM 1992; NEXT GEN TRENDS and Wilder and Soul. Expanding the accessory offerings are: B Belt and Vanzetti; Blue Bone Jewelry; Gardenia Co; Llump’aq-beWorthy; Mariam Zardozi; Natalie Wood Designs; Piccola; Pierced by Glow LLC; Smith and Co. Jewel Design; Sweet Lane LLC; Trove New York and Sirena. New shoe brands include: Dansko, LLC; PLAKTON FOOTWEAR and TRAVLO.

Additionally, the February edition of Atlanta Apparel hosts the semi-annual showcase of Children’s, offering 50+ showrooms and nearly 20 temporary exhibit lines. New additions for this February include four new showrooms: Rylee & Cru; Mila & Rose; Bits & Bows and Buttercup Bebe, alongside one showroom expansion: Ali & Friends. New in temporary exhibits are: Finding Foxtale; Haha Mama Clothing; Mio Cotton and Peace House Studio.

Atlanta Apparel permanent showrooms will be open on six floors: 6 (fine jewelry), 7 (cash & carry), 8 (accessories and contemporary), 9 (contemporary men’s and women’s), 11 (contemporary and accessories) and 13 (children’s). Temporary exhibits are concentrated on four floors: 1 (young contemporary and cash & carry), 2 (accessories, premiere apparel and shoes), 3 (accessories and apparel) and 4 (young contemporary and contemporary). For a full list of brands exhibiting at Atlanta Apparel, visit atlanta-apparel.com/exhibitor/directory.

February Events and Initiatives Engage Market Attendees

This February, Atlanta Apparel will host a wealth of at-market events and initiatives, including several designed to connect buyers and sellers, curate trend and product discovery vignettes and celebrate a new year of buying.

Atlanta Apparel kicks off February events, Tuesday, February 4, with a celebration of the 2025 Pantone Color of the Year, Mocha Mousse. Upon entry, buyers can draw inspiration from a lobby installation featuring products in the trending color, as well as receive a bouquet upon arrival, 8:30 – 10 a.m. from Gussied Up Flower Truck. That evening, market attendees are invited to stay and celebrate the market at the Color of the Year Kickoff Party, with market branded giveaways and custom themed cocktails and lite bites.

New for the February Atlanta Apparel Market, ANDMORE will introduce three initiatives designed to enhance the buyer experience: Market Insiders, the New Buyer Happy Hour, and Taste of Atlanta. The Market Insider Program will feature seven veteran retailers from categories such as children’s, formalwear, accessories, and contemporary, who will share sourcing tips and market insights before and during each market through social media. On Wednesday, first-time attendees are invited to the New Buyer Happy Hour, an event where new buyers can network with peers, connect with the ANDMORE team, and enjoy complimentary refreshments, 3 – 4 p.m. in the Floor 5 Buyer’s Lounge. Additionally, Atlanta Apparel will debut Taste of Atlanta, an evening shuttle experience that highlights different neighborhoods and their dining and entertainment options. The February event will feature Colony Square in Midtown, located at 14th and Peachtree Streets, offering a variety of restaurants, retail outlets, and entertainment venues, and kicks off Wednesday, with an evening shuttle outside of Building 3 at 6 p.m.

For amenities, buyers can start their market on Tuesday morning, February 4, with The Coffee Corner hosted by Milk & Honey Showroom from 9 a.m. to 10 a.m. Later, Travel & Tinis with Joseph Ribkoff offers an exciting mid-morning gathering from 11 a.m. to 12 p.m., followed by a chance to win stylish sneakers at the GOLA Sneaker Giveaway with LH Curated from 2 p.m. to 3 p.m. On Wednesday, giveaways continue with Get Cozy with FATE from 11 a.m. to 12 p.m. and fashion inspiration follows with the OOTD with Ambrosia & Co. giveaway from 2 p.m. to 3 p.m. On Thursday, attendees can complete their look at the Piercing Station with Pierced by GLOW from 11 a.m. to 12 p.m. in the Floor 2 Atrium.

Atlanta Apparel will continue to inspire buyers through trending vignettes and product displays, with the New & Now Vignette and the Athleisure, Mommy & Me and Mocha Mousse curated category lounges. The New & Now Vignette, located in the Floor 2 Lobby, will showcase the season’s must-have products across apparel, accessories, and footwear, providing buyers with an overview of trending merchandise from across the market. In addition to the vignette, buyers can explore Curated Category Lounges on Floors 3 and 4, each designed to spotlight key product categories. The Athleisure Lounge on Floor 3 highlights contemporary activewear trends, and the Mommy & Me Lounge on Floor 4 showcases coordinating styles for mothers and children. These lounges offer category-specific inspiration and are designed to create a focused, elevated experience for buyers as they source products tailored to their stores.

Tuesday, February 4 – Friday, February 7, buyers are welcome to enjoy a host of complimentary refreshments and meals at market, kicking off with breakfast and coffee on Floors 3 and 11 from 9 to 10 a.m. Atlanta Apparel will also provide a daily complimentary cappuccino cart with Cafe Fwi from 9 to11 a.m. on Floor 2 as well as afternoon coffee with Stellow Coffee from 2 to 4 p.m. on Floor 3, Tuesday through Thursday. Buyers can also take advantage of two different locations for lunch: Lunch & Live on 5 with lunch and live music (all week), or the Children’s Floor Lunch on Floor 13, from noon to 1, Tuesday through Thursday.

Additionally, multiple happy hours will be hosted throughout market week, including the Skies Are Blue and Current Air Mimosa Station from 11 am to noon on Tuesday and Wednesday of market, and the Oddi Spiked Lemonade Cart from 2 to 3 p.m. on Wednesday of market.

Atlanta Apparel’s permanent showrooms and temporary exhibits open concurrently on Tuesday, February 4, and run through Friday, February 7. The market is open 9:00 a.m. – 6:00 p.m. daily, except on Friday, when showrooms close at 6:00 p.m., and temporary exhibits close at 2:00 p.m. For more information and to register for the February Market, visit Atlanta-Apparel.com/Markets/Atlanta-Apparel/February.

About Atlanta Apparel: ANDMORE’s five Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, women’s modern, shoes, fashion accessories and more, plus specialty categories such as children’s and plus-size at AmericasMart Atlanta. Atlanta Apparel is owned and operated by ANDMORE℠. Atlanta-Apparel.com.

About ANDMORE℠: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.

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Media Contacts:

Amanda Merritt, 404.884.5061 or amerritt@andmore.com

Cathy Steel, 203.340.9251 or cathysteel@cathysteelassociates.com