ATLANTA, GA – May 1, 2024 – Formal Markets continues its year-long educational series with Mon Cheri Academy, with virtual, monthly sessions through July, leading up to the in-person Mon Cheri Academy at Formal Markets in Las Vegas, on Sunday, August 10, 2024. Registration for the sessions is open now at www.atlanta-apparel.com/MCA.
“ANDMORE℠’s exclusive partnership with Mon Cheri Academy across our Formal Markets has introduced necessary and relevant industry education to retailers of all sizes and levels of experience,” said Caron Stover, ANDMORE SVP, apparel.
The next three monthly 60-minute webinars address formal growth categories as well as business operations and opportunities. Topics, presenters and dates are “The Value of Carrying QUINCEANERA to Dramatically Boost Volume,” with Steve Lang, May 13, at 1:00 p.m. EST; “How to Leverage Yourself Through Your Employees,” with Steve Lang and Nayri Kalayjian, June 17, at 1:00 p.m. EST; and “Today's Bride, Prom Goer, Mother of the Bride/Groom, Social Occasion and Quinceanera Customer by the Numbers and Interpretation of Impact on Your Sales and Profits,” with Steve Lang and Nayri Kalayjian, July 22, at 1:00 p.m. EST.
At-Market Programming in Las Vegas
A second, in-person session will be held on Saturday, August 10, one day prior to Formal Markets Las Vegas, August 11 – 13, at the Expo at World Market Center Las Vegas.
“The April in-person Mon Cheri Academy was highly attended with retailers who are focused on expanding their knowledge and growing their businesses,” said Steve Lang, CEO of Mon Cheri Bridals. “Mon Cheri Academy’s virtual sessions are a great start for retailers, but to get the full impact of these educational sessions, they must come in-person to Las Vegas in August to immerse themselves in the market landscape and learn how to apply all of their virtual learnings before starting their buying.”
Registration for the August at-market session is available at https://www.atlanta-apparel.com/MCA.
Formal Markets: ANDMORE’s Formal Markets presents its collection of bridal, prom, quinceañera, mother-of-the-bride, accessories, homecoming and special occasion lines three times annually: April and August in Atlanta and August in Las Vegas. The next edition of Formal Markets runs July 29 – August 2, 2024, at AmericasMart Atlanta, and August 11 – 13, 2024, at The Expo at World Market Center Las Vegas. Formal Markets is owned and operated by ANDMORE, formerly International Market Centers. For more information, visit www.FormalMarkets.com
About ANDMORE: ANDMORE℠, formerly International Market Centers, is an Omnichannel Wholesale Marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer base. www.ANDMORE.com
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MEDIA CONTACTS:
Amanda Merritt
Cathy Steel