ATLANTA, GA – December 12, 2024 – ANDMORE℠’s Formal Markets has announced an extension of its successful educational partnership with Mon Cheri Academy to produce monthly retail-training webinars throughout 2025 and a day-long, in-person business skills session just before April Buying Week on March 31, 2025, at AmericasMart Atlanta.
“ANDMORE is committed to advancing the education and expertise of our Formal Markets attendees in an industry that is constantly adapting and innovating,” said Caron Stover, ANDMORE SVP, Apparel. “We’re excited to extend this exclusive, year-long partnership with Mon Cheri Academy into 2025, bringing attendees an array of new and timely educational topics that will be unveiled throughout the year.”
The extended, comprehensive Mon Cheri Academy program includes virtual sessions between markets, offering ongoing insights to help businesses thrive, as well as the live, in-person workshop at the April market. Focused on delivering practical, results-driven education, Mon Cheri Academy equips attendees with knowledge they can immediately apply to grow their businesses and achieve measurable success.
The 2024 Mon Cheri Academy schedule, which welcomed a total of 762 virtual participants and 110 in-person attendees to its virtual and live sessions throughout the year, covered topics such as: driving store traffic, cost reductions that boost the bottom line and goal setting for future success. The 2025 schedule is planned to cover topics including: budget planning, carrying quinceañera lines, store merchandising tips and more.
"Mon Cheri Academy has been taught since 1995 with a mission of improving retailer performance in many ways, and we are excited to continue bringing education to Formal Markets attendees,” said Steve Lang, CEO of Mon Cheri Bridals. “Along with education for the Formal Markets audience, this course has been taught at two major universities and continues to evolve with changing times.”
In Spring 2025, Formal Markets will be presented as part of April Buying Week, a comprehensive, cross-category sourcing and shopping experience which brings Formal Markets together with ANDMORE’s Atlanta Apparel and Spring Market (Gift + Home). Integration of three major AmericasMart Atlanta market events into a single, concurrent marketplace affords buyers access to myriad apparel, formalwear, gift and home resources in nearly 950 permanent showrooms and 400 temporary exhibits, all available in one location. For more information on Mon Cheri Academy, visit Atlanta-Apparel.com/MCA. For more information and to register for the next edition of Formal Markets in Atlanta, running Tuesday, April 1 – Thursday, April 3, 2025, at AmericasMart Atlanta, visit FormalMarkets.com.
About Formal Markets: Formal Markets is AmericasMart Atlanta’s series of wholesale markets that showcases an extensive selection of bridal showcases an extensive selection of bridal, prom, quinceañera, mother-of-the-bride, accessories and homecoming. Owned and operated by ANDMORE℠, Formal Markets is held twice annually at AmericasMart Atlanta. FormalMarkets.com.
About ANDMORE℠: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.
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Media Contacts:
Amanda Merritt, 404.884.5061 or amerritt@andmore.com
Cathy Steel, 203.340.9251 or cathysteel@cathysteelassociates.com