ATLANTA, GA – February 6, 2025 – ANDMORE℠'s Formal Markets is set to present enhanced trend spotting and sourcing opportunities for bridal, homecoming, quinceañera, and social occasion, along with signature fashion events and exclusive amenities, April 1–3, 2025, at AmericasMart Atlanta. Presented as part of a first-ever “April Buying Week” (April 1-4), Formal Markets combines with ANDMORE’s Atlanta Apparel and Spring Market (Gift + Home) to offer buyers and sellers a comprehensive, cross-category sourcing experience.

"The social occasion industry is experiencing significant growth, and Atlanta's formal offerings are expanding accordingly. Our bridal audience has grown nearly 20%, and exhibitors are providing more collections, categories and inspiration than ever before," said Caron Stover, ANDMORE℠ SVP, Apparel. "This April edition is a must-attend event, bringing together top brands under one roof, along with complimentary amenities, celebrations and business insights designed to boost sales."

Expanded Sourcing at Formal Markets in Atlanta

The April buying event will showcase Fall/Winter '25 collections across key categories, including bridal, homecoming, quinceañera, wedding party, men's formal and evening wear. Attendees can explore 270+ individual collections presented across permanent showrooms and temporary exhibits on multiple floors.

Notable this April, major brands are expanding their permanent showrooms to create space for experiences like runway shows, parties, and hospitality, as well as expanded collections. Social occasion anchor brand, Morilee, will unveil a fully renovated, expanded showroom in time for the April edition of Formal Markets.

"Our presence at Formal Markets has always been important to Morilee New York, so we are thrilled to be back this season in a bigger way with the reveal of our expanded permanent showroom space,” said Matteo Maggini, Chief Commercial Officer of Morilee. “We've always been dedicated to delivering the best bridal and quinceañera designs to our valued customers and feel this new space will enhance the overall Morilee New York shopping experience. With the reveal of our designer Jiyup Kim's Goddess Collection at the upcoming show, we are excited to be welcoming our retailers into a new space during a pivotal and exciting time for the brand."

Fall bridal debuts from notable permanent showrooms: Adrianna Papell Platinum; Allure Bridals; Casablanca; Christina Wu; JH Bridal; Justin Alexander; Loré; Madi Lane; Martin Thornburg; Michelle Bridal Plus Sizes; Mon Cheri; Morilee and Sophia Tolli.

Quinceañera will also have a large presence at the April market, with notable collections including: AmaBella Quinceañera by Allure; AMARRA; ASHLEYlauren Quinceañera; Juliet; LIZLÚO Quince; LQ Designs; Morilee; Preciosa by Sophia Thomas; Princesa by Ariana Vara; Rachel Allan Quinceañera and SHANKARA.

This April, The Collective will host contemporary social occasion brands, including: BCBGMAXAZRIA; The Dessy Group; Emily Shalant; Halston; Helsi; Janique; SACHIN & BABI and Teri Jon. Additional social lines that can be found in permanent showrooms include: Badgley Mishka; Black Halo; Feriani; Hutch; Jovani; Kay Unger; Mac Duggal; Nicole Bakti; ONE33 Social; Terani Couture; Theia and more.

According to Stover, the exponential growth of the bridal category in Atlanta, along with the strong and steady sourcing across other formal categories available at AmericasMart Atlanta and attendance from across the country, leads ANDMORE to focus exclusively on continued development of bridal and formal offerings in Atlanta. “We have decided to fully focus our efforts on our two strong Formal Markets in Atlanta – one in April and another in August. Brands are doubling down on their Atlanta presentations, giving us an opportunity to best serve the needs of buyers and brands by showcasing and expanding the market in one well-established, and easy-to-shop location.”

Formal Markets Highlights Market-Enhancing Experiences this April

Enhancing the market experience, Formal Markets attendees are invited to the Formal Markets Revolving Runway & Reception on Wednesday, April 2, featuring the signature live model presentation showcasing trending bridal and formal styles in an intimate setting in the Fashion Theatre on Floor 15 of Building 3. Attendees will have the opportunity to network while enjoying music, food, cocktails, giveaways and more.

First-time attendees can participate in the New Buyer Orientation sessions daily at 9 a.m., led by Sarabeth Jackson, ANDMORE Director of Buyer Services for Apparel. These sessions are designed to help buyers effectively navigate the market and take full advantage of the available resources, education and networking opportunities.

Through a long-standing partnership with Formal Markets, Mon Cheri Academy—the premier bridal and formal educational program for buyers and sellers—will host an all-day, intensive session for retailers on Monday, March 31, from noon to 8 p.m. For information and registration, visit Atlanta-Apparel.com/Markets/Formal-Markets/MCA.

In Spring 2025, Formal Markets will be presented as part of April Buying Week, a comprehensive, cross-category sourcing and shopping experience which brings Formal Markets together with ANDMORE’s Atlanta Apparel and Spring Market (Gift + Home). Integration of three major AmericasMart Atlanta market events into a single, concurrent marketplace affords buyers access to myriad apparel, formalwear, gift and home resources in nearly 950 permanent showrooms and 400 temporary exhibits, all available in one location.

Both permanent showrooms and temporary exhibits at Formal Markets in Atlanta run Tuesday, April 1, and Wednesday, April 2, from 9 a.m. to 6 p.m., and Thursday, April 3, from 9 a.m. to 3 p.m. For more information and registration, visit Americasmart.com/Markets/april-buying-week.

About Formal Markets: Formal Markets showcases an extensive selection of bridal, prom, quinceañera, mother-of-the-bride, accessories and homecoming. Owned and operated by ANDMORE℠, Formal Markets is held twice annually at AmericasMart Atlanta. FormalMarkets.com.

About ANDMORE℠: ANDMORE, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. Serving industries such as home décor, gift, furniture and apparel, ANDMORE supports the global B2B community through its unmatched marketplace experiences. ANDMORE.com.

###

Media Contacts:

Amanda Merritt, 404.884.5061 or amerritt@andmore.com

Cathy Steel, 203.340.9251 or cathysteel@cathysteelassociates.com