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IMC Announces Changes to Brand Marketing Team to Support Physical, Digital Marketplaces

ATLANTA / LAS VEGAS / HIGH POINT, N.C. – (December 7, 2020) – To support the continued growth of its physical and digital marketplaces, International Market Centers (IMC) announced today a realignment of its brand marketing team through which two senior staffers assume new and expanded responsibilities. Effective immediately, Sarah Mount has been promoted to a new digital marketing leadership role within IMC’s Digital Innovations division, IMC_di; and Renee Loper-Boyd expands her marketing leadership role to encompass IMC’s physical gift and home furnishings markets in Atlanta, Las Vegas and High Point. Mount and Loper-Boyd will report to Karen Olson, senior vice president of marketing and strategy.

“With the launch of our Digital Innovations division and the restructuring and enhancement of our marketing team, we now have a team structure that is fully aligned to drive buyer and seller adoption across all channels – physical and digital,” Olson said. “As IMC evolves to become the premier omnichannel sales platform for the gift and home industries, these changes will help our team engage and communicate more effectively with buyers and sellers.”

Following the recent launch of IMC_di’s Juniper suite of digital solutions, Mount has been promoted to vice president of digital marketing. Mount’s industry experience includes nine years at AmericasMart Atlanta with past tenures at IMC and World Market Center Las Vegas. Additionally, Mount was named as one of Gift Shop’s 40 under 40, Class of 2019. In her new role, she will lead a newly created Digital Marketing team to promote Juniper, a full suite of B2B digital sales and marketing solutions designed to facilitate wholesale buying and selling across all channels – at market, online or on the road.

“Having worked for both of IMC’s market centers over the last decade, I’m delighted to continue serving our industry in the virtual space and creating more value for our brands,” Mount said. “The team at IMC_di is rich with savvy and innovative developers, marketers and industry leaders and I’m looking forward to bringing our best-in-class digital solutions to our constituents in 2021.”

Loper-Boyd, who has been the vice president of marketing for IMC’s gift and home markets in High Point and Las Vegas since 2015 has been promoted and assumes additional responsibilities for the company’s gift and home markets in Atlanta and Open Year Round activities at AmericasMart Atlanta. Prior to IMC, Loper-Boyd spent three years as the vice president of independent retail development and marketing for Bassett Furniture Industries and six years as the director of marketing and communications for Aspenhome. She also serves on the board of directors as the second vice president for the not-for-profit organization WithIt.

In line with this, Eleanor Hunt is being promoted to director of marketing and Sarah Ziegler to marketing manager for the Atlanta gift and home brand team. Additionally, Julia Roach will be promoted to senior marketing manager and will oversee all categories – gift, home décor and furniture – for Las Vegas Market. Cheryl Dobbins Hege, senior marketing manager, will serve as the lead for IMC High Point Market. In total, five people will report directly to Loper-Boyd.

“I look forward to supporting IMC’s gift and home customers – exhibitors, tenants and buyers – in our physical markets in Atlanta, Las Vegas and High Point, as well as through our new digital offerings that support and enhance omni-channel commerce for our customers,” Loper-Boyd explained. “Each city has an extremely talented and dedicated brand team and I’m honored to work with them.”

About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the furniture, gift, home decor and apparel industries, bringing buyers and sellers from all over the world together through physical markets in Atlanta, High Point and Las Vegas. With the launch of the IMC_Digital Innovations division in January 2020, IMC offers the only omnichannel solution for the home, gift and apparel industries that seamlessly connects physical and digital wholesale commerce. For more information on IMC, visit http://dev-imcenters.pantheonsite.io/.

About IMC_di: IMC Digital Innovations (IMC_di) is a stand-alone division of International Market Centers (IMC), the world’s largest operator of premier showroom space for the home furnishings, gift, and apparel industries. Launched in January 2020, IMC_di will build an industry-changing platform including a global B2B e-commerce marketplace, a full suite of integrated sales and marketing software and smart showroom tools. With bold people and bold ambitions — and by investing as much as $100 million — IMC_di’s new suite of Juniper-branded digital solutions will seamlessly connect IMC’s physical and digital markets, providing the premier omnichannel sales platform for the industries IMC serves.

Media Contacts:

Cathy Steel
203-340-9251
cathysteel@cathysteelassociates.com

Chelsea Peabody Bohannon
404-220-2141
cbohannon@imcenters.com

Dallas Britt
336-821-1507
dbritt@imcenters.com

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2022 Color of the Year – Very Peri Atlanta / High Point, N.C / Las Vegas – International Market Centers (IMC) webinar series, “Market Insights,” returns Thursday, January 6, 2022 for an introduction to and exploration of PANTONE 17-3938 Very Peri, PANTONE’s recently named 2022 color of the year. Participants in this free session will receive 1 CEU credit. “We are partnering again with the PANTONE Color Institute to educate IMC’s buyer and supplier base with up-to-date knowledge on trending colors and how to draw inspiration using those colors moving into 2022,” said IMC Chief Customer and Marketing Officer Dorothy Belshaw. “By the end of this session, participants will have a better understanding of how to incorporate PANTONEVIEW’s 2022 Color of the Year, Very Peri, into their designs in the future.” PANTONEVIEW 2021 – Color of the Year will be presented by Laurie Pressman, vice president of the PANTONE Color Institute, on Thursday, Jan. 6 at 4 p.m. (EST)/1 p.m. (PST). Pressman highlights key color trends for 2022 and provides insight into the Color of the Year and how it relates to home furnishings, décor, gift, apparel, lifestyle and all aspects of living. Registration is available here. The PANTONE 2022 Color of the Year, PANTONE 17-3938 Very Peri, encompasses the qualities of blues, yet at the same time possesses a violet-red undertone, displaying a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression. According to PANTONE, Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. IMC’s “Market Insights” webinars present high-level conversations about issues that are currently impacting business and allow buyers and suppliers to prepare for market throughout the year. With timely, exclusive, and actionable content, the series is an extension of the programming presented by Atlanta Market, DesignOn HPMKT by IMC (IMC’s High Point Market social media channels and programming) and Las Vegas Market. The next Market Insights session will be held in February. About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of Juniper, a fully integrated omnichannel B2B commerce solution and multiline B2B e-commerce marketplace empowering buyers and sellers to better manage and grow their business at markets and year-round, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information, visit www.imcenters.com.

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ATLANTA / LAS VEGAS / HIGH POINT, N.C. – (January 7, 2021) – International Market Centers (IMC) kicks off its monthly webinar series “Market Insights” with PANTONEVIEW 2021 – Color of the Year on Thursday, Jan. 14, 2021. Participants in this hour-long session will receive 1 CEU credit.

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ATLANTA / LAS VEGAS / HIGH POINT, N.C. – (December 14, 2020) – International Market Centers (IMC) expands its business education programming with a new free monthly webinar series launching in January 2021. “Market Insights” presents timely, actionable and exclusive content to IMC’s market universe and beyond as an extension of the programming it presents in connection with the Atlanta Market, IMC High Point Market and Las Vegas Market.

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