JuniperMarket is making strides in its commitment to increase access to women-owned businesses with nearly 150 brands from the recently acquired Dough Collective confirmed to start selling on the newly launched B2B digital marketplace powered by International Market Centers (IMC).
“JuniperMarket is moving rapidly from women-owned content to women-owned commerce,” said Vanessa Bruce, IMC vice president of Social Impact. “We already have converted 15% of Dough’s 1,000 women-owned sellers to JuniperMarket and are in discussion with hundreds more.”
Amy Zhang now live on JuniperMarket
To date, some 34 Dough brands are live on JuniperMarket with more onboarding daily. These sellers feature a range of lifestyle resources including accessories, candles, housewares, gourmet food, personal care and stationery. Currently shoppable brands are:
Longtime Dough brands are embracing the transition to JuniperMarket because of their confidence in the platform and Bruce’s advocacy for values-based commerce. Kalyn Johnson Chandler of Effie’s Paper, a Dough brand confirmed and onboarding to JuniperMarket, said “When I saw the announcement in January, that not only Dough was acquired but also that Vanessa was joining the team to advocate for women-owned businesses, I signed right away. I told my team, ‘This is a platform we need to be on.’ That’s the trust I have in Dough.”
To expedite the transition of Dough sellers to JuniperMarket, IMC is investing in both staffing and technology resources. New staff, dedicated to onboarding of Dough brands, are smoothing the onboarding process and technological enhancements are speeding data transfers. Additionally, while more robust values-based filtering is in development, Bruce and her team are actively identifying and vetting existing women-owned businesses currently live within IMC’s digital and physical marketplaces.
“Juniper is committed to combining customer service and technology to get values-based brands in front of the right buyers,” said Bill Furlong, Juniper CEO. “As mission-driven products grow in importance to consumers, we are taking steps to provide our buyers and sellers with tools that facilitate connections and commerce.”
The onboarding of the Dough brands is just one step in IMC’s plans to highlight women-owned brands. Follow JuniperMarket’s successful promotion of such resources during Women’s History Month in March, and onboarding of new women-owned businesses in April, IMC also will introduce the first of many values-based product showcases at its coming physical markets. This summer, pop-up exhibits featuring select women-owned brands and their principals will be showcased within the temporary exhibits at IMC’s Atlanta Market (July 12-18) and Las Vegas Market (July 24-28).
About Juniper: Juniper is a fully integrated omnichannel B2B commerce solution and multi-line B2B e-commerce marketplace, empowering buyers and sellers to better manage and grow their business at markets and year-round. Juniper offers a sales automation and commerce platform (JuniperCommerce) combined with a new multi-line B2B ecommerce marketplace (JuniperMarket) that together empower sales teams, streamline product data management and deliver real-time visibility across channels – driving business efficiency and growth for buyers and sellers. Juniper is powered by International Market Centers (IMC), the world’s largest owner and operator of premier wholesale showroom space for the furniture, home décor, gift and apparel industries with more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. For more information, visit www.JuniperCommerce.com.
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Media Contact
Cathy Steel, 203.340.9251 or cathysteel@cathysteelassociates.com